Job Description

Title: Associate Director Digital Marketing

Company Overview:

EPM is partnered with an innovative biotechnology firm, with a specialized focus on hematologic disorders and cancer therapies. The company has successfully launched several competitive products in the market, establishing a strong presence in its field. Additionally, the organization is dedicated to expanding its portfolio with promising assets progressing through early-stage clinical development.

Position Summary:

This Associate Director will lead digital marketing initiatives for healthcare professionals and patients. The role involves aligning media strategies with brand goals and optimizing digital campaigns across various platforms. The Associate Director will work closely with marketing, legal, regulatory, and business analytics teams to execute impactful campaigns for approved products.

Responsibilities:

• Lead digital marketing campaigns for HCPs and patients across social media and other platforms.
• Define KPIs and use data to optimize marketing strategies for better ROI.
• Develop lead generation strategies to support the sales pipeline.
• Collaborate with data analytics, marketing, and third-party vendors to ensure campaign success.
• Stay up to date with new digital marketing technologies and trends.

Qualifications:

• 5+ years pharmaceutical/biotech marketing experience.
• Current digital marketing experience.
• Strong knowledge of SEO, SEM, content marketing, and social media.
• Proven project management skills with a focus on strategy execution and optimization.
• Excellent communication and leadership skills.
• Bachelor's degree in marketing or related field (required); MBA (preferred).

EPM Scientific is the only search firm dedicated to offering bench to bedside recruitment services with niche experts across every vertical of the development, approval, and launch cycle.

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