Brand Marketing Manager, CPG Job at Get It - Marketing, San Clemente, CA

L2Zsc3FtSWZjdEtueThxMnJLd29LaFdEV0E9PQ==
  • Get It - Marketing
  • San Clemente, CA

Job Description

Brand Marketing Manager - Consumer Packaged Goods (CPG)
(Hybrid | Remote Considered)

About the Role:

Are you passionate about growing brands, driving innovation, and making an impact in the CPG space? We're looking for a Brand Marketing Manager to help expand our product portfolio, increase consumer awareness, and drive market share. This role will work closely with cross-functional teams—including Sales, Integrated Marketing, R&D, Innovation, and Operations—to bring strategic initiatives to life.

The ideal candidate is a dynamic marketer with strong business acumen, analytical skills, and a passion for crafting compelling brand stories that resonate with consumers. This role reports to the Senior Director of Brand Marketing, CPG.

Why Join Us?

Hybrid role with flexibility (remote with periodic in-office days; fully remote considered based on qualifications).
Competitive benefits package.
Annual bonus opportunity.
Half-day Fridays!

What You'll Do:

Product Marketing & Innovation

Become a subject matter expert on our product portfolio.
Support the development and execution of go-to-market strategies for new product launches, including pricing, packaging, sales toolkits, positioning, and promotional campaigns.
Work with R&D and Innovation teams to ensure products are developed and launched on time.
Provide direction for product content across websites, e-commerce platforms, and retail partners.

Market Research & Insights

Support consumer research efforts and analyze secondary data sources to stay on top of category trends, consumer behavior, and competitive activity.
Transform data into meaningful insights that inform marketing strategies and business decisions.

Performance Analysis & Business Strategy

Contribute to business performance analysis by leveraging primary and secondary research.
Track product performance, consumer feedback, and market trends to make data-driven recommendations.
Simplify and present insights to sales teams and retail partners in an impactful way.

Marketing Execution & Campaigns

Collaborate with the Integrated Marketing team to execute campaigns across paid, owned, and earned channels.
Write creative briefs and work closely with internal teams or external agencies to bring campaigns to life.
Lead shopper marketing initiatives that drive awareness and conversion.
Measure and analyze the effectiveness of campaigns, using data to optimize future efforts.

Cross-Functional Collaboration & Communication

Partner with teams across Sales, Marketing, Innovation, and Operations to align strategies and drive growth.
Develop internal performance reports and customer presentations that tell a compelling business story.
Support the execution of promotions, creative assets, and retail activations.

Budget & Process Management

Assist in managing marketing budgets, ensuring efficient use of resources.
Maintain trackers, processes, and documentation to streamline operations.
Develop clear, impactful business communications that inform and inspire.

What You Bring:

Education & Experience

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
3+ years of experience in marketing roles within the CPG industry (food & beverage experience a plus).
Proven success in driving revenue growth and brand awareness.

Skills & Expertise

Strong understanding of omnichannel marketing and core marketing levers.
Experience managing and executing shopper marketing programs across digital and retail platforms.
Ability to analyze data, identify trends, and translate insights into action.
Excellent communication and presentation skills, with the ability to influence cross-functional teams.
Entrepreneurial mindset—proactive, adaptable, and solution-oriented.
Proficiency with MS Office (Excel & PowerPoint), syndicated databases (IRI/Nielsen/SPINS), and visualization tools (Tableau/Bedrock a plus).

If you're a creative, analytical, and results-driven marketer ready to make an impact in the CPG space, we'd love to hear from you!
Employment Type: Full-Time
Salary: $ 85,000.00 90,000.00 Per Year

Job Tags

Full time, Remote job,

Similar Jobs

Brother

Associate, BMS Operations Job at Brother

 ...offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.The Associate, BMS Operations assembles kits using work instructions and other tools and technical documents. This role also packs product for shipping... 

Interlochen Center for the Arts

Finance Intern (Summer) Job at Interlochen Center for the Arts

 ...artistic journey at Interlochen. We are seeking a detail-oriented and meticulous Finance Internwho embodies our core values and is committed to nurturing young artists. As a Finance Intern, you'll play a major role in setting up payroll and handling various accounts payable... 

Independent Software

Telecommunications Network Engineer, Entry Level Job at Independent Software

What you will be doing!As a Telecommunications Network Engineer 0, your primary role will be to maintain and sustain existing networks while...  ...to established schedules.Performs first- and/or second-level problem determination (first level is help desk).Interfaces... 

Busey

Universal Banker | Granite City Job at Busey

Schedule Monday - Friday 8:30am-5:30pm; some Saturdays 8:30am-12:30pm. Hours may vary. Duties/Responsibilities Identify customers' and non-customers' financial needs and sell all appropriate products and services. Service customer accounts as needed and proactively...

Strategic Staffing Solutions

Google Cloud Engineer Job at Strategic Staffing Solutions

Job DescriptionSTRATEGIC STAFFING SOLUTIONS (S3) HAS AN OPENING!Strategic Staffing Solutions is currently looking for a Google Cloud Engineer for a W2 contractor opportunity with one of our largest clients!Candidates should be willing to work on our W-2 ONLY, NO C...