Job Description

We are seeking a Campaign Manager to oversee the setup, management, deployment, and tracking of multi-channel marketing campaigns across a variety of platforms. In this role, you will serve as the primary owner and expert for the campaigns you manage, ensuring seamless execution and optimization.

Key Responsibilities

• Own the end-to-end implementation, management, and monitoring of marketing campaigns across platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze.
• Develop target audience segments using SQL and design complex multi-channel customer journeys featuring dynamic content and trigger-based deployments.
• Monitor campaign performance and troubleshoot issues related to delivery and deployment to ensure optimal results.
• Assess the technical feasibility of new marketing programs and features, ensuring campaigns meet business and technical requirements.
• Collaborate with internal teams, clients, vendors, and partners to develop and execute marketing campaigns from concept through launch.
• Partner with the Marketing Sciences team to implement campaign tracking and performance measurement.
• Work closely with developers to convert creative assets and messaging into functional campaign components.
• Provide regular updates to internal and external stakeholders on campaign performance, deliverables, and timelines.
• Drive process excellence in campaign operations, maintaining adherence to best practices and established workflows.

Required Qualifications

• Bachelor's Degree required.
• 2+ years of experience in a campaign management or marketing operations role.
• Proficient in Adobe Campaign Classic v7 or v8 (Business Practitioner Certification preferred).
• Strong analytical mindset with excellent reporting and attention to detail.
• Excellent communication skills with experience collaborating across internal teams, external vendors, and client stakeholders.
• Proven ability to take ownership of projects and drive results independently.
• Strong project management and client relationship skills.
• Experience with HTML, CSS, SSJS (Server-Side JavaScript), and personalization within Adobe Campaign is a plus.
• SQL proficiency required for audience segmentation and data queries.

Job Tags

Similar Jobs