Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered invibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
BASE SALARY: $60,000 to $70,000 per year, paid semi-monthly
MUST HAVE:
EXPERIENCE:
Minimum 12 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
YOUR ROLE
Increase revenue and margin by managing and optimizing SMS and push messaging campaigns across high-impact brands, driving measurable results through performance-focused experimentation.
Outcomes (Performance Expectations)
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Are you familiar with analyzing CTR, CVR, or ROI to evaluate campaign effectiveness? * Select...
Have you written direct response copy such as short headlines, CTAs, or value props? * Select...
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Can you work from our Delray Beach, FL headquarters if required for onboarding or team collaboration? * Select...
Which of the following performance metrics have you used to evaluate messaging campaigns? *
Click-through rate (CTR)
Conversion rate (CVR)
Unsubscribe rate
CPM
None of the above
What kinds of tasks have you personally owned in past marketing roles? *
Writing and editing campaign copy
Deploying and QAing messages across platforms
Only reviewing or reporting performance
None of the above
How do you balance compliance and creativity when building SMS messaging campaigns? *
Have you had a string of failed tests? If so, walk me through your thesis of tests, what the performance was relative to benchmark, what you took away, and how you used it to improve testing and results moving forward. *
What is your desired annual base salary (USD) for this full-time, remote position? *
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