Job Description

Marketo Admin

6+ Months Contract - W2/C2C

Onsite in SF

The Marketo Administrator will primarily be responsible for creating, testing, and maintaining all aspects of our Marketo instance, and all integrated applications (including Salesforce) .

Responsibilities:

• Manage administration and expanded use of Marketo as the marketing automation platform.
• Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo
• Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
• Track and measure marketing campaign ROI, attribution and sales effectiveness
• Create sales and marketing KPI dashboards, and other reports for executive review
• Work with outside marketing agencies, CRM administrators, and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately.
• Develop campaign landing pages.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor's degree in Marketing or Business
• 5+ years of experience as an administrator of Marketo – certification preferred but not required
• Advanced experience with developing and maintaining Marketo integration with CRM
• Understanding of the B2B lead funnel and strategies to optimize lead conversions
• Basic experience with HTML, CSS, jQuery, and JavaScript
• Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
• Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements
• Excellent verbal and written communication skills

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